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Established in January 1997, the DTCM has two main areas of responsibility. The first of
these includes all the functions of the former Dubai Commerce and Tourism Promotion Board
DCTPB), which had been in existence since 1989 and concentrated on the international promotion
of Dubai’s commerce and tourism interests. The DTCM’s second main area of responsibility is as
the principal authority for the planning, supervision and development of the tourism sector in
the emirate.
Underlining the importance attached to tourism development at the highest level, the DTCM’s
Chairman is UAE Vice President and Prime Minister and Ruler of Dubai His Highness Sheikh
Mohammed bin Rashid Al Maktoum. Its Director-General is Khalid A. bin Sulayem.
As part of its marketing role, the DTCM plans and implements an integrated programme of
international promotions and publicity activities. This programme includes exhibition
participation, marketing visits, presentations and roadshows, familiarisation and assisted
visits, advertising brochure production and distribution, media relations and enquiry information
services.
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In addition to its head office in Dubai, the DTCM has 14 overseas offices. They are located
in New York (USA), London (the UK and Ireland), Paris (France), Frankfurt (Germany), Stockholm
(Scandinavia), Milan (Italy), Moscow (the Russian Federation, CIS and Baltic States),Sydney
(Australia), Johannesburg (South Africa), Mumbai (India), Hong Kong (Far East), Tokyo (Japan),
Saudi Arabia and Zurich (Switzerland and Austria).
In assuming its administrative responsibilities within Dubai, the DTCM has now taken over the
licensing of hotels, hotel apartments, tour operators, tourist transport companies and travel
agents. Its supervisory role also covers all touristic, archaeological and heritage sites,
tourism conferences and exhibitions, the operation of tourist information services and the
organisation and licensing of tour guides.
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The United Arab Emirates (UAE) occupies an area of 83,000 sq km along the south-eastern tip of the Arabian Peninsula. Qatar lies to the west, Saudi Arabia to the south and west, and Oman to the north and east. The capital and the largest city of the federation, Abu Dhabi, is located in the emirate of the same name.
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